Software Monetization

Independent software vendors (ISVs), face a myriad of challenges to retain customers, generate new revenue streams, and improve operational efficiencies to achieve their business objectives. Additionally, they need to keep up with industry trends and be responsive to the evolving needs of their customers.

Software monetization is the ability to maximize software revenue by using creative software licensing strategies and software protection from piracy, reverse engineering, and tampering, all of which can have a dramatic effect on profitability. In today’s rapidly evolving business climate, ISVs and device manufacturers must be capable of packaging their software to match the dynamic usage requirements of their end users.

Software Monetization Challenges

One of the most pressing challenges in software monetization is combating piracy. Unprotected applications are vulnerable to unauthorized access and theft of intellectual property and personal data. Insecure license management systems can lead to the unlawful use of software, and proprietary portions of source code can be hacked to create counterfeit products. These issues collectively result in billions of dollars in losses for ISVs worldwide.

Monetization challenges are consistent across all platforms—whether on-premise, cloud, or mobile. The ultimate goal and solution is to ensure that software is used only as authorized, guaranteeing that developers and vendors receive full compensation for their intellectual property and the use of their products.

Is your software monetization strategy up to date? Contact us today and we’ll work with you to develop a monetization strategy that fits your needs. Send us an email to info@software-licensing.com or submit the form below.